Three brothers, three parts, and three believers in the power of storytelling. Threefold started in the fall of 2013 as passion turned challenge in building a video production studio that connected with people through storytelling and captivating images. The success of their “community” video project for the Bismarck-Mandan Chamber accelerated their brand and allowed the business to grow much quicker than originally anticipated.
Threefold is now an established North Dakota-based creative video production studio, committed to creating the finest high quality content. Last year they had the opportunity to submit two entries into the 2014 ADDY awards for North Dakota. This awards program honors excellence in advertising and cultivates the highest creative standard with the American Advertising Federation. Both entries were awarded gold in their designated categories, highlighting the excellence of the work the brothers were producing!
The company provides a wide variety of video production services including everything from documentaries to corporate training videos. However, no matter what the task is they always take great pride in their work and ensure everything is executed with creativity, precision and love.
Interview with Logan Hauff – By Jonny Sellars
What is the best thing about being an entrepreneur?
“For us I think it is multiple things; the ability to challenge ourselves daily, the pursuit of building something we can call our own, and most importantly we’re doing what we love!”
What is the hardest thing about being an entrepreneur?
“I think with any entrepreneur, one of the biggest challenges you face is finding balance. The demands of starting a business force us to inevitably sacrifice personal time.
Finding a balance between work, personal time, and family is vitally important, not only for your own well-being, but also the success of your business. The last thing you want to do is burn out because you never had any personal time.”
Describe the relationship of three brothers working together
“We get a lot of comments from people about how they can’t imagine working with their siblings and I’ll tell you there is usually never a lack of honest “opinion”.
However, within the early stages of the business we had a conversation about leveraging one another’s strengths and delegating the right areas of the business to the right brother for the job. This way someone always has a final say based on the areas of the company they are managing.”
Do you have any advice to offer young entrepreneurs such as yourself?
“Start something. Everyone wants to have a perfect plan or idea before they dive in, but that path usually leads to never starting!
There is a quote we love by Mr. Mike Tyson “everyone has a plan until they get punched in the face”. The journey of entrepreneurship is about execution, failure and rebound. But if you never step out with a willingness to try and fail then you can count on watching someone else succeed at what you could have been doing.”
To take a look at some of their work and gather any further information visit their website: http://www.threefold.tv/