I spoke with an entrepreneur last year who lived through a nightmare situation: A customer posted a scathing review of his business on Yelp, which caused sales to plummet to such a degree that he had to lay off staff. A year after the incident, his business was only beginning to recover. A situation like [...]
Before long there will be snow on the ground and jingle bells will be stuck in your head for hours on end. Don’t get caught off guard with online holiday shoppers, start planning now on how to prepare your website for your best sales season yet! Here is a quick checklist of 12 e-commerce tips [...]
Do you use or are you thinking of using email to connect with your prospects and customers? If so, then the payoffs can be fruitful. For every $1 spent on email marketing in 2011, the estimated return on investment was an astonishing $44.25 (source: Pingdom). But did you know that every email you send to your [...]
By far one of the best and most comprehensive e-books I’ve found on Facebook content tips for businesses is this guide by SocialFreshAcademy.com called 64 Facebook Content Tips. If you find yourself struggling for ideas on what to post to engage fans and get fans to interact with you on Facebook, flipping through this PDF [...]
Many people hear “Twitter” and think “Waste of time, no one wants to hear what I’m doing right now.” Well, let’s think of it in terms of business – what do you have to share with people that is of value. How can you entice them into having a more in depth conversation with you [...]
When it comes to social media, many people are overwhelmed at the number of platforms and how to use each effectively. There are a few simple tips you can use across all platforms to help “keep you afloat” until you master your platform of choice. Complete your profiles (including photos) & update them regularly (“regularly” [...]
There are lots of tips and tricks on keeping followers engaged on Facebook but here’s a quick reminder of 5 super easy ways to keep interaction between you and your fans flowing with your photos. 1. Add headlines to your photos that create emotion and make people want to comment For instance “Ahhh coffee, the only way to [...]
Do me a favor and let’s get a little interactive here, starting with the old-fashioned pen and paper. Write down three things that you want to be known for. Let me rephrase that, not that you have yet to achieve and you dream of being known for someday (someday you will get that Oscar), but [...]
