To create a successful business, it is essential to establish your presence and share your message with people in the community. By doing so, you can find potential customers, partners, and supporters. While you may be excited about making new contacts, fear and doubt can make it difficult to take the first steps. Here are some ways to move out of your comfort zone and connect with others:
1. Join a local club or organization. Your membership will allow you to meet like-minded people who share your interests and passions. The club may also provide a platform for you to speak about your business and how you can serve fellow members. There are many groups to choose from, including educational, social, recreational, and human service. Doing a little research will help you to find groups that fit your interests.
2. Become a volunteer. Serving as a volunteer is a great way to interact with local residents. You could spend a few hours each month working at the local community kitchen or become a mentor. You might also consider providing free services to benefit a specific organization. As a result, people can see you in
action and refer you to others in their network.
3. Make business presentations. Contact heads of local organizations and companies to introduce yourself and your business. Request to make a complimentary 20-minute presentation about your services. You may be invited to attend a staff meeting or serve as “speaker of the day.” Be sure to prepare a professional presentation and have plenty of business cards or brochures available.
4. Create partnerships. Find people who do similar work or whose businesses compliment your own. Offer to discuss ways that you can work together to reach prospective customers. Collaborating with others often gives you more confidence, energy, and motivation than working alone.
5. Visit fellow business owners. Stop by to introduce yourself to other business owners in your area. Ask questions to learn more about their products, customers, and goals. As you build these relationships, you also create a network of friends and associates who can help.
The more you venture out to meet new people, the easier the process becomes to make meaningful connections. You’ll begin to build relationships in no time and create alliances you never expected. Know that there are people waiting to meet you and use your services. Now is the time to get out there and help them find you!
Stacey L. Brown, Certified Life Coach & Facilitator
Owner, Self Reflections – Minot, ND
Stacey offers coaching services and workshops to help women discover their strengths, build confidence, and improve their lives. To learn more about her work, please visit www.atrueyou.com