I Just finished reading Good to Great by Jim Collins, for those of you yet to read it – pick it up today! An in-depth examination on why some companies are good and others are GREAT. If you are anything like me you will say “that makes total sense” and then “wait, are we doing that?”
I’m going to give you the very abbreviated version over a series of posts with just enough to get you thinking.
Let’s start with Chapter 1, “Good Is the Enemy of Great”
To be great you can’t get comfortable when you reach good. If something is good enough for those involved it will never get better because no one is motivated to make the change, they are content and the business plateaus.
Okay, obviously the whole book isn’t given away in Chapter 1 so stay tuned for further posts but for now do some serious thinking on the question of “Is good good-enough for my company or do I want more?”
Laurie Morse-Dell is the Marketing & Technology Coordinator at Center for Technology & Business.