So, the other day I got to thinking about personal touch. No, this is not like holding hands with someone or patting them on the back. I’m talking about how we personalize relationships, specifically as it relates to business. There are many choices we make every day on what to buy, eat, invest in, or play with.
Now, think about your company or business.
In this era of fast-paced, unlimited choices, and instant gratification, it is more important than ever to make a lasting impression with your clients and to build a network of champions who believe in your business and what you have to offer. One way to ensure this is to give personalized, superior service that puts you at the forefront of peoples’ minds as someone they want to work with, buy from, relate to, and support. They will become your best advocates and a wonderful source of free positive advertising and referrals. But more importantly, they will keep relationships with you for life. They will become friends as well as long lasting clients.
Stay tuned for Part 2 & 3 of this series on Personal Touch.